Leading the impact-first revolution
We put purpose before profit, designing innovations that create real change—for people, communities, and the future.
Changing the game
for good
Business, at its best, is like a bridge—designed to connect, elevate, and carry people toward something better. But somewhere along the way, many bridges became toll gates, prioritizing profit over progress. Frustrated with this shift, we set out to create something different. Something that doesn’t just serve shareholders but serves humanity. We named it Aequel to symbolize balance: between purpose and profit, technology and humanity, action and impact.
In 2020, we began building Aequel as an Impact-First Business (IFB) - a new kind of business where every decision prioritizes meaningful change. At the heart of our vision is Alterium, the engine powering our ecosystem. Think of Alterium like the roots of a tree, nourishing everything we do. Our first branch was Social Positive Gaming (SPG) - a way to turn gaming into a force for good, where every tap and every victory creates real-world impact. But like any strong foundation, Alterium is built to grow. It fuels new experiences that make giving as seamless as playing, shopping, or connecting.
At the core of IFB is Return on Humanity (ROH) - our compass for measuring success. ROH tracks smiles shared, lives changed, and futures improved. It reminds us that true progress isn’t about profits earned—it’s about impact created.
Aequel isn’t just a company—it’s a movement to redefine what success means in business. Because progress isn’t about chasing profits. It’s about building something meaningful. Something that creates lasting impact. Something that truly matters. And with Alterium as our foundation, we’re creating a bridge to a future where every action fuels a better world.
What is an Impact-
First Business?
Purpose is the north star
Just as Warren Buffett says, “Don’t just go for the easy money—find value that lasts,” IFB is designed to create value for the world. Every product is engineered to solve a problem, lift a community, or support a cause.
Empathy is competitive advantage
IFB flip traditional business on its head, asking not, “What can we take?” but, “What can we give?” This mindset ensures that success is rooted in compassion and connection.
Impact is the measure of success
An IFB measures success in smiles, opportunities, and lives improved—not just profits. Like a farmer nurturing the soil, it builds sustainable growth by enriching the ground it stands on.
The new measure of success
We believe success isn’t just about what you gain—it’s about what you give back. ROH is how we measure the impact of every action, powered by Alterium, the
engine of our ecosystem.
Smiles over spreadsheets
ROH tracks what truly matters: lives improved, opportunities created, and futures brightened. It’s not about quarterly profits; it’s about making meaningful change.
A ripple effect of good
Powered by Alterium, every decision we make creates a ripple—whether it’s supporting causes, empowering communities, or inspiring action. RHI ensures those ripples lead to lasting waves of progress.
Purpose as the compass
Alterium is the foundation that keeps RHI on track. It connects all parts of our ecosystem, ensuring every action aligns with our mission to make the world better, one step at a time.
Our values define who we are and what we strive to build. Inspired by visionaries who saw simplicity and humanity as the ultimate goals, these principles guide every decision and every action.
Giving with purpose:
What we care about
Our commitment to giving is guided by what matters most: creating a fairer, more sustainable world. Every action we take supports causes that drive equality, empowerment, and environmental progress.
